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  • HEALTH CARE TRUST FOR AEFO MEMBERS (FSSBM-AEFO) — BRAND RECOGNITION CAMPAIGN

    HEALTH CARE TRUST FOR AEFO MEMBERS (FSSBM-AEFO) — BRAND RECOGNITION CAMPAIGN

    APPROACH

    In this animated video, an experienced teacher and a new hire tour a metaphorical amusement park while she explains the roles of the managers, employees, and customers. Parallels are made between the operation of the park and the various players involved in the management and execution of member health and dental benefits.

    VIDEO

    BACKGROUND

    The Trust was facing brand recognition challenges. Approximately 7 out of 10 members did not recognize the brand and had a poor understanding of the organization’s role in relation to their employee benefits. We designed a playful video explaining the healthcare and dental benefits landscape and the various players within it.

    APPROACH

    In this animated video, an experienced teacher and a new hire tour a metaphorical amusement park while she explains the roles of the managers, employees, and customers. Parallels are made between the operation of the park and the various players involved in the management and execution of member health and dental benefits.

    VIDEO

  • ASSOCIATION DES ENSEIGNANTES ET ENSEIGNANTS FRANCO-ONTARIENS (FRANCO-ONTARIEN TEACHERS’ ASSOCIATION) – AEFO – MEMBER RECOGNITION

    ASSOCIATION DES ENSEIGNANTES ET ENSEIGNANTS FRANCO-ONTARIENS (FRANCO-ONTARIEN TEACHERS’ ASSOCIATION) – AEFO – MEMBER RECOGNITION

    BACKGROUND

    Since 2020, we have been producing two videos each year in support of the AEFO’s recognition awards which celebrate the outstanding commitment of two deserving members. The first award category highlights an individual for their extraordinary work with youth, and the second for their exceptional commitment to AEFO members in their union work. Over the years, we have produced twelve emotionally charged videos that shed light on the dedication of these deserving individuals.

    APPROACH

    The videos give us a glimpse into the lives of these exceptional people during a typical workday. Their students, colleagues, and friends tell us how much of a positive influence they have had on them. A judicious selection of sound bites and images allows viewers to discover the spark that drives each of these individuals who inspire us with their kindness and commitment.

    VIDEOS

    2025 Winner of the award for exceptional commitment to Franco-Ontarian youth

    2025 Winner of the award for exceptional union commitment to AEFO members

  • PARENTS PARTENAIRES EN ÉDUCATION (PPE) – AWARENESS CAMPAIGN

    PARENTS PARTENAIRES EN ÉDUCATION (PPE) – AWARENESS CAMPAIGN

    BACKGROUND

    In 2022, we coordinated and produced a series of 14 videos highlighting family diversity (Indigenous, single parents, immigrants, LGBTQ, multilingual). These touching stories aim to raise awareness in school communities about the importance of being inclusive of families of all kinds. The videos encourage reflection on the importance of acceptance and kindness.

    APPROACH

    We conducted pre-interviews, handled the logistics of filming, and collaborated with a camera operator to shoot the interviews and images in a way that captured the essence of each story. We then designed an editing plan without narration, letting the parents tell their own stories while ensuring the coherence of the narrative before presentation.

    The videos also served as the basis for a workshop on inclusivity that we facilitated to stimulate reflection on the importance of welcoming and caring for all families.

    vIDeOS

    Here are some of the videos:

    Cathy et Zak

    Stéph Alain

    Sylvie Noutie

    Cynthia Savard

    Léo Cardinal et Yawen Lin

  • Awards

    Awards

    Under Roxanne’s leadership, her former communications team at the Conseil des écoles catholiques du Centre-Est (CECCE) earned four Bravo! Awards from the Canadian Association of Communicators in Education (CACE), two international Gold Quill awards from the International Association of Business Communicators (IABC) and an Excel Award from IABC Ottawa.

  • Réseau des grands espaces

    Réseau des grands espaces

    We retained the services of Roxanne Deevey (Deevey Strategic Communications) to develop a communications strategy in the spring of 2020. Roxanne has demonstrated a clear expertise in the field and quickly understood the realities we were facing. She was also able to quickly adapt to our expectations and adjust the strategy to our ecosystem. We are currently working on implementing the strategy’s proposed actions and we are already seeing a great improvement in our communications, as well as our relationships with our collaborators and partners. Finally, Roxanne was professional, friendly and made herself available to answer our questions.

    Sylvain Aumont Executive Director, Réseau des grands espaces

  • The Nation Municipality

    The Nation Municipality

    I took a training course offered by Roxanne with the goal of being more efficient and to convey my messages well during media interviews. Often, after a media interview, I was disappointed because I missed the opportunity to highlight the points I considered most important, or because I didn’t express myself clearly enough, was put on the spot, or I was disappointed that the reporter didn’t ask me “the right question” so that I could get my point across, etc… Well, this training not only allowed me to communicate my messages better, but to design them clearly even before doing the interview. I came out of it with really practical tools that I have already successfully used during my recent election campaign. I learnt a lot during this training on different aspects of communication and I feel much more in control and confident during interviews. I strongly recommend this training to anyone who is in contact with the media or who acts as a spokesperson. Thank you Roxanne! Marie-Noëlle Lanthier, Municipal Councillor for Ward 1, The Nation Municipality

  • Assemblée de la francophonie de l’Ontario

    Assemblée de la francophonie de l’Ontario

    Roxanne Deevey is a seasoned communications professional. When I called upon her services in the midst of the Resistance crisis (to save Ontario’s Francophone University and the independence of the Office of the French Language Services Commissioner), her serenity, active listening skills and professionalism contributed to the implementation of a strategic and methodical action plan that paid off. As Acting Director of Communications at the AFO, the communications strategies developed, the key messages deployed, and the ways in which she chose to communicate the issues have contributed to the success of the organization in pursuing its cause. If you’re looking for a communications expert, you’ve found her!

    Peter Hominuk, Assemblée de la francophonie de l’Ontario

    https://monassemblee.ca/

  • Discitus

    Discitus

    I absolutely love training with Roxanne… Her calm demeanor, combined with her sense of humour and expertise, keeps me interested and engaged throughout the session. And the bonus is that her training is practical and the learnings are easily transferable.

    Micheline Boisvert-Vachon, Coach, Trainer and Consultant, Discitus

  • Réseau en immigration francophone de l’Alberta

    Réseau en immigration francophone de l’Alberta

    Based on the recommendations of another professional, our Francophone immigration network recently called upon Roxanne Deevey to develop its communications strategy. I was impressed by the way she quickly became familiar with our strategic framework from which the strategy was derived, allowing her to deliver a product that was customized rather than pre-made. Her very well oriented approach, coupled with her evident professionalism, made for a very easy and enjoyable collaboration. I found Roxanne attentive to client needs as well as the quality of her work while respecting deadlines. If given the opportunity, I would be pleased to work with her again.

    Ida Kamariza

    Coordinator

    Réseau en immigration francophone de l’Alberta (RIFA)

  • RGA

    RGA

    While we were in the process of relaunching our organization, Roxanne Deevey became involved in understanding the challenges of our very small team. Her expertise, dedication and experience allowed the RGA to create clear messages to its members. Roxanne developed a communications plan that our team was able to deliver, and generated tangible results. Her expertise enabled us to develop key messages and a website with clear and inspiring content.

    Lise Sarazin

    Executive Director

    Regroupement des gens d’affaires de la capitale nationale (RGA)